Premium ski equipment: Excellence for your sliding pleasure

Ski equipment

Ski equipment sales: Quality above all else

At Chic & Performance, located in the heart of Alpe d'Huez, we put our passion and expertise at your service to offer you the very best in ski equipment. Whether you're a downhill skier, touring enthusiast or winter sports enthusiast, our exclusive selection guarantees you optimum performance and unbeatable style.

Our mission is to help you choose the ideal equipment, perfectly suited to your needs and ambitions. Our team of experts and enthusiasts is on hand to give you precise advice. We know that every skier is unique, which is why we offer tailor-made services:

Free trial before you buy : Test the equipment on the slopes before making your decision (subject to conditions), so you can make your final choice with complete confidence.
Personalized guidance: Take advantage of the advice of an experienced instructor during your trials to get the most out of your equipment.
Technical expertise : Our advisors rigorously select each item to guarantee our customers a unique experience.

Ski equipment

A selection of top-of-the-range winter sports products

We offer a complete range of ski equipment and accessories designed to meet the needs of the most demanding skiers:

Alpine skis: Cutting-edge models for optimum performance on and off piste
Ski boots for men and women: Comfort and precision guaranteed, with customized options thanks to our bootfitting service.
Ski and trekking poles: Lightweight and reliable for all your adventures.
Essential accessories: helmets, masks, gloves and other items to combine safety, comfort and elegance.

Ski equipment

our favorite brands

Stöckli

Swiss excellence on the slopes

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Fischer

Comfort and performance for your feet

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KASK

The art of safety and elegance

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Our brands: Exclusivity at your fingertips

Chic & Performance works with internationally recognized and exclusive brands, selected for their excellence and innovation. As an independent boutique, we are committed to offering products you won't find anywhere else in Alpe d'Huez.

Our premium ski brands

Our brands High-end accessories

Our brands Exceptional textiles and accessories

Our services

customized bootfitting

Comfort on the slopes starts with the right boots. Chic & Performance specializes in bootfitting, with personalized services including :

Chic & Performance: An exceptional boutique in Alpe d'Huez

In addition to our ski equipment, we've reinvented the world of textiles to bring you unique collections. Our chic, high-performance selections, adapted to extreme conditions, allow you to combine style and technicality. By choosing Chic & Performance, you gain access to a top-of-the-range shopping experience, combining exclusive products, personalized advice and tailor-made services.

Come and discover Chic & Performance excellence and equip yourself with the very best in ski equipment and accessories. Make your stay in Alpe d'Huez a memorable experience, both on and off the slopes.
Numerous prestigious partners in the Alpe d'Huez resort trust us to offer their customers a personalized welcome and made-to-measure service that lives up to their expectations.