Ready-to-wear store
and top-of-the-range ski equipment in Alpe d'Huez

The store

A boutique with a unique soul

Chic & Performance, founded by Laetitia and Benoît, combines style, technicality and authenticity in the heart of Alpe d'Huez. With a solid background in fashion and a passion for the mountains, they offer an exclusive selection of top-of-the-range clothing, accessories and equipment. With personalized advice and products tested on the slopes, their boutique is an essential reference for lovers of chic and performance, supported by a passionate and committed team.

Our exclusive brands

Ski and accessories

textiles

OUR PHILOSOPHY

Excellence in skiing and fashion at Alpe d'Huez

Discover an exclusive selection of high-end ready-to-wear, prestigious ski equipment brands and a premium rental service. We welcome you with passion to enhance your mountain experience, combining technical expertise, elegance and personalized advice.
Chic & Performance, the one-stop store for ski and fashion enthusiasts in Alpe d'Huez.

Your top-of-the-range store

since 1951

Our services

bootfitting

Transform your ski boots into a veritable jewel of comfort and precision!
Our expert team carefully analyzes the morphology of your feet for a perfectly adapted fit. Using advanced techniques, we create thermoformed insoles, adjust shells for optimum support and customize thermoformed booties. Every intervention is carried out by certified technicians, guaranteeing unrivalled performance on the slopes. Treat yourself to an uncompromising skiing experience with our exclusive, tailor-made service, designed to enhance your days in the mountains.