Prêt-à-Porter Haut de Gamme:
Elegance and exclusivity at Alpe d'Huez

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Fashion that combines style and functionality

In the world of iconic ski resorts, elegance and technicality have become a must. In Alpe d'Huez, our boutique offers a unique selection ofhigh-end skiwear and ready-to-wear, designed for those seeking the exceptional. Exclusive collections, international brands and unrivalled expertise: everything you need to enhance your time on the slopes and beyond.

Whether on or off the slopes, Chic & Performance offers you clothing and accessories that combine the latest trends with cutting-edge technology. We're constantly on the lookout for new products to surprise you, with international brands that may be little-known in France, but are popular with fashion enthusiasts around the world.

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our favorite brands

The Mountain Studio

The essence of Scandinavian skiwear

NOBIS

Functional elegance for all your adventures

INUIKKI

The reinvention of après-ski footwear

Our exclusive brands

At Chic & Performance, we're committed to bringing you brands that stand out for their impeccable quality, timeless style and international reputation. These collections, unavailable anywhere else in Alpe d'Huez, make our boutique an essential reference in ready-to-wear, skiwear, après-ski and footwear.
Our renowned partners in Alpe d'Huez have placed their trust in us to guarantee their customers a warm welcome and personalized service that meets the highest standards.

Our textile brands

Our brands Accessories

Our ambition is to offer you much more than just a selection of clothes. At Chic & Performance, every visit is a personalized shopping experience:

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A unique shopping experience in the heart of Alpes d'Huez

Chic & Performance:
Excellence for your style

With its unique collections and prestigious brands, Chic & Performance is the place to go for high-end fashion in Alpe d'Huez. Whether you're looking for a high-performance outfit for the slopes, an elegant piece for your evenings in the resort, or quality accessories, you'll find a range that combines luxury, innovation and exclusivity.